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Crocs 'Ramadan'

Dir. Fa Fon

This Crocs campaign captures intimate moments between family and friends after Ramadan. Using 16mm film on this spot was the only choice for us in pre-production as we wanted the film to have a feeling of permanence and nostalgia for their Eid celebration.   We captured the film through a documentary-style lens, using candid camera moves and zooms — documenting hugs with close friends and the younger family members running around in excitement.